How to Calculate Profit Margins: Definition and Examples

financial modeling

Gross profit is then divided by net sales revenue and the result is multiplied by 100 to obtain the gross profit margin percentage. If a company has net sales revenue of $100 and gross profit of $36, its gross profit margin is 36%. For every dollar of product sold, the company makes 36 cents in gross profit. While net profit margin indicates a company’s overall profitability, gross profit margin determines the firm’s effectiveness in product production and distribution.


To find the net profit margin, you divide the net income by total revenue, creating a ratio. Finally, it is calculated by dividing the gross profit by the total sales, as shown below. When we multiply the sales price for each number of goods sold, we get the total revenue.

Why Is Gross Profit Margin Used In Financial Analysis?

Keep reading to find out how to find your profit margin and what is the gross margin formula. Companies use gross margin, gross profit, and gross profit margin to measure how their production costs relate to their revenues. For example, if a company’s gross margin is falling, it may strive to slash labor costs or source cheaper suppliers of materials. The term gross margin refers to a profitability measure that looks at a company’s gross profit compared to its revenue or sales. The higher the gross margin, the more capital a company retains, which it can then use to pay other costs or satisfy debt obligations. The revenue or sales figure is gross revenue or sales, less the cost of goods sold , which includes returns, allowances, and discounts. The gross profit margin is also known as the gross profit ratio.


Using these figures, we can calculate the gross profit for each company by subtracting COGS from revenue. Cost of Goods Sold → The direct costs incurred by a company that are directly tied to the production and delivery of specific goods and/or services . Although both measure the performance of a business, margin and profit are not the same.

Margin vs markup

Profit margins are some of the most commonly used metrics in the analysis of a company’s profitability, together with other financial ratios. Since the term profit is rather broad, specific ratios focus on different profit categories. Tracking gross profit margin keeps your focus on profitability, not just revenue. Use this figure to decide whether you need to make changes to pricing or to the production process. profit margin is a percentage, representing the portion of revenue excluding the cost of goods sold. Understanding gross profit margin is often used in the budget and forecasting process as well. Analysts will create forecasts of gross profit using their current or historical trends of gross profit margin. This makes creating a forecast easier and more straightforward than trying to guess what the total gross profit might be in a future period. Monitoring gross profit alone often provides an incomplete picture of profit potential.